Resume

ALYSSA FUENTES

Digital Marketing Strategist

CONTACT

CERTIFICATIONS

Adult First Aid | CPR AED Certified

EXPERIENCE

Account Manager | Reynolds & Reynolds | Sept. 2025-Present

Meritorious Performance Award Recipient

Data Strategist | Reynolds & Reynolds | Oct. 2022-Sept. 2025

Meritorious Performance Award Recipient

Voted Data Strategist of the Year 2025

Implemented strategic aspects of digital marketing campaigns for 40+ automotive dealership clients around the country.
Carried out paid media strategies on Google, YouTube, Facebook, and Microsoft Ads.
Managed budget and oversaw insights for search, display, Performance Max, video, dynamic, and social campaigns across paid media channels.
Optimized ad copy, images, audiences, targeting, keywords and other settings for campaigns.
Communicated regularly with clients via video call, phone, and email.
Strategized and launched monthly customized email and newsletter direct marketing campaigns.
Audited and managed automated email direct marketing communications. Analyzed data and
derived insights for marketing strategy based on results.
Reported on metrics and strategy and presented with data-driven storytelling.

Marketing Support Specialist | Reynolds & Reynolds | Nov. 2021-Sept. 2022

Created campaigns for video, search, social, and display on Facebook and Google Ads.
Built customized email and newsletter campaigns for auto dealership clients.
Composed and scheduled organic social media posts as well as SEO blog and webpage content for auto dealers.
Maintained social media pages and monitored running advertisements for audience interactions.

Recruiting Assistant | Barrett, the Honors College at ASU | Aug. 2018-May 2021

Planned and carried out campus tours, recruiting events, social media strategy, information sessions, and call campaigns for prospective students and their families.

EDUCATION

Walter Cronkite School of Journalism and Mass Communication, Arizona State University

BA in Journalism and Mass Communication (May 2021)

Barrett, the Honors College
Cronkite Dean’s List
Minor: Spanish Language Studies
- Produced weekly study abroad newsletter in Spain, Fall 2019