About Me

Alyssa Fuentes

Data strategist and writer who specializes in CRM and B2C digital marketing. Responsible for creating compelling, data-driven marketing strategies to retain and grow consumer audiences. Expertise includes email marketing, paid advertising and media, data analytics, and SEO.

With a BA in Journalism & Mass Communication, my professional writing experience and digital marketing proficiency ensure that my teams always produce engaging and meaningful content. My additional work in videography, photography, broadcasting, podcasting, and social media gives me a multimedia edge that serves me well in the marketing world.

Featured here are examples of my written work, including but not limited to tales of my travels, contributor pieces, and more.

skills

marketing

Planning and implementing paid media and digital marketing strategy for clients around the country based on data-driven storytelling.

videography

Filming and editing videos about various journalistic and travel subjects in the forms of news packages, vlogs, and more.

data strategy

Analyzing and reporting on data to implement new marketing strategies with a focus on consumer patterns and the customer lifecycle.

writing

Contributing to publications such as PHOENIX magazine, Downtown Devil, and fashion blog The Chic Daily.